Much like Google and Amazon, Xiaomi doesn’t consider itself a hardware manufacturer, but an internet company which happens to make hardware. The company has promised to forever cap hardware profit margins at 5%. All this means is (similar to the other tech giants) Xiaomi needs to make money in other ways. One of them is by offering add-ons, extra services, and gaining revenue through ads.
Of course ads can be really annoying and that’s how to disable ads in Xiaomi MIUI:
Remove ads by disabling MSA app
MSA stands for “MIUI System Ads” and it should come as no surprise that killing this app will solve many of your issues.
- Open the Settings app.
- Go to Additional Settings.
- Select Authorization & revocation.
- Find msa and toggle it off.
Disable personal ad recommendations
Disabling personal ad recommendations will ensure Xiaomi is not tapping into your usage habits and data. It will not, however, disable ads.
- Open the Settings app.
- Go to Additional Settings.
- Select Privacy.
- Toggle off Personalized ad recommendations.
Disable ads in Mi Security
- Open the Mi Security app.
- Find the cog icon on the top-right corner and tap on it.
- Toggle off Recommendations.
- Go back to the app’s settings.
- Select Cleaner.
- Toggle off Recommendations.
Disable ads in Mi Browser
- Open the Mi Browser app.
- Tap on the hamburger menu button in the bottom-right corner.
- Select Settings.
- Select Advanced.
- Select Top sites order.
- Toggle off Recommendations.
Disable ads in Mi Music
- Open the Mi Music app.
- Tap on the hamburger menu button in the top-left corner.
- Select Settings.
- Select Advanced settings.
- Toggle off Recommendations.
Disable ads in Mi Video
- Open the Mi Video app.
- Open the Account menu.
- Select Settings.
- Toggle off Recommendations.
- Toggle off Push notifications.
Disable ads in Mi File Manager
- Open the Mi File Manager app.
- Tap on the hamburger menu button in the top-left corner.
- Select Settings.
- Select About.
- Toggle off Recommendations.
Disable ads in Downloads
- Open the Downloads app.
- Tap on the hamburger menu button in the top-left corner.
- Select Settings.
- Toggle off Show recommended content.
Disable ads in folders
- Tap on the folder you want to disable ads for.
- Tap on the folder name, as if you were going to change the name.
- A Promoted apps section will show up. Toggle it off.
Disable ads in MIUI Themes
- Open the MIUI Themes app.
- Open the Account menu.
- Select Settings.
- Toggle off Recommendations.